Why Choosing

Organic Matters

When it comes to choosing what we put on our plates, there is more to consider than simply what looks good on the shelf. Choosing organic produce is one simple way to be more intentional about the foods we eat, how they are grown and the environment we support.

Organic farming is built around agricultural practices that work with natural ecosystems rather than relying on synthetic pesticides, herbicides and fertilisers. In Australia, certified organic producers must meet strict standards covering how crops are grown, what inputs can be used, soil management, pest control and how produce is handled. So when you choose certified organic, you are choosing food that has been produced under a defined set of standards.

One of the most common reasons people choose organic is to reduce their exposure to synthetic agricultural chemicals. Conventional farming can involve the use of synthetic pesticides and herbicides to manage weeds and pests, while organic farming uses a range of approved natural and physical methods instead. This doesn't mean that organic food is completely free from pesticides. Organic farmers can use certain naturally derived and approved substances when necessary but the types of inputs and farming practices are more restricted.

For many people, choosing organic is therefore less about being fearful of conventional produce and more about making a conscious decision to minimise unnecessary chemical exposure where practical.

Organic farming places a strong emphasis on soil health through practices such as crop rotation, composting, maintaining biodiversity and using organic matter to support soil fertility. Healthy soils are home to a diverse community of microorganisms and play an important role in nutrient cycling, water retention and plant health.

When we support organic farmers, we are also supporting agricultural systems that prioritise the long-term health of the land rather than simply maximising production in the short term.

Organic farming can also contribute to a healthier ecosystem. Avoiding many synthetic pesticides and using practices such as crop rotation, diverse planting and maintaining habitats can create environments that are more supportive of beneficial insects, birds and other wildlife.

This matters because biodiversity is an important part of a resilient food system. Pollinators, soil organisms and other species all play a role in the health of our agricultural environments.

There is often a question about whether organic produce is always more nutritious than conventionally grown produce. The answer isn't quite that simple. Nutrient content can vary depending on the variety of produce, soil, growing conditions, storage and how fresh the food is.

How food is grown, the health of the soil, environmental impact, farming practices and the people behind our food system all form part of the bigger picture.

And perhaps most importantly, choosing organic doesn't need to mean completely changing the way you eat. If buying 100% organic isn't realistic for your budget, start with the foods your household eats most frequently. Choose organic when it is accessible, shop seasonally, buy local where possible and prioritise eating plenty of fresh produce overall.

Every organic purchase is a way of supporting farmers who have chosen practices that place greater emphasis on soil, biodiversity and ecological sustainability. Organic is not about perfection. It's about making a considered choice, for ourselves, our families and the health of the land that feeds us.

At Market Organics, we’re proud to stock Australian-grown, local and certified organic produce wherever possible. We believe knowing where your food comes from matters, which is why we work with growers who share our commitment to quality, sustainable farming and organic practices.

Take a look at our Spring Seasonal Produce Map on page 24 to discover where our fresh produce comes from and what’s in season across Australia.